Skin Itch

Just like humans, every dog itches sometimes, but when you notice your dog is scratching, licking, rubbing or gnawing:

  • frequently or excessively
  • causing it to stop play, exercise or eating
  • while it’s asleep causing the dog to wake up

it’s probably due to a medical problem, such as an allergy.

A common skin condition in dogs is allergic dermatitis, which makes your dog itch and scratch, sometimes damaging the skin and resulting in an infection.

What causes allergic dermatitis?

Common triggers of skin allergy include:

  • fleas
  • environmental factors such as pollen, mould or dust mites
  • food allergies
  • contact allergies e.g. to grass, or chemicals found in products like shampoos or carpet cleaners.

Usually, a skin allergy will keep coming back, sometimes seasonally, just like we get hay fever in spring, and sometimes year-round – for example, if your dog is allergic to dust mites.

What are the symptoms?

If you see any of the signs of itching that indicate a medical condition, it’s time to see your vet. These may include:

  • excessive licking, chewing, biting or scratching
  • rolling around a lot, as the dog tries to scratch his or her back
  • chewing on the feet
  • hair loss
  • sores or darkened patches on the skin
  • redness of the skin
  • body odour

Itchy skin affects everyone

Watching your dog scratching and suffering because of itchy skin can be very distressing for the whole family, not just your dog. Not to mention the fact that the sound of constant scratching can disrupt the family’s sleep, making everyone irritable.


If your dog is an “itchy dog”, you may have already tried various solutions to stop your dog’s constant scratching. Treatments include:

  • home remedies, such as adding omega 3’s to your dog’s food
  • shampoos and conditioners for dry, itchy skin, such as oatmeal-based products
  • lotions, creams and ointments available from pet stores
  • vet prescription products – there are several different options.

Because many dogs have multiple causes of allergic itch, they often need multiple types of treatments at once to control their itching and ensure they have a comfortable quality of life.

What if a treatment doesn’t work?

You may have had several different solutions recommended by vets, pet stores, other pet owners and felt helpless when these treatments didn’t work and the itching returned. It’s an upsetting situation for everyone – including your vet!

Sad dog

Now, your vet has a new option!

If you’ve ever wished for something new to manage the frustrating symptoms of itch, your wish is granted!

New developments in our understanding of canine skin itch have resulted in a breakthrough treatment option for itchy dogs that is unlike other treatments you may have used in the past.


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